IF YOU WANT TO READ THE FULL CASE STUDY, CLICK ON THE BUTTON BELOW.

 

BRIEF

For the last community project as part of the UX RED Academy program, we were asked to create a website redesign. Our client was YAM, a record label & online music platform. The mission was to redesign a website that focused on both parts of the business, 50% on the label & 50% on the online shop.

 

They also wanted to have a website design that would cater to the original YAM music community while also incorporating their forward-thinking vision. YAM Records had previously been a vinyl shop as well as a label, but they decided to move from a physical store, as they just wanted to have a virtual presence.

The sprint took three weeks.

 

BUSINESS GOALS

  • Build the brand by nurturing/growing the YAM Fam through website features they will love.

  • Create a 50/50 label & shop focus on the site. Customers who come to the website feel that the importance of the label and the shop are equal.

  • Bring awareness to the record label & events.

  • Sell records, digital music and merchandise profitably.

  • To bring in a seamless Listening/Add/Preview/Buy feature.

  • Discover & Recommending music — Bringing the in-store experience online.

 

 

FINAL RESULT

All of the original goals set at the start by the client have been achieved, much to our delight. The project was fascinating. It was really interesting to learn about parts of the music industry, especially how vinyl is making a come back in the music industry. We definitely think adding in additional features, like the music player, was one of the highlights for me, as bringing in a small feature can create a big impact on the user engagement and navigation.

 

Bringing in the quirky personality into the design was a very enjoyable part for us, from adding the new wacky YAM genres to creating a very entertaining final checkout page. We enjoyed being able to convey this atmosphere and feel into the final design for YAM, especially as we consider ourselves to have a similar zany personality, so it is great when the user and your own ideas can align. Overall this was a fantastic project to work on and we feel that we really have given the best solution for the users.

 


IF YOU WOULD LIKE TO VIEW THE FINAL DESIGN & READ THE IN-DEPTH CASE STUDY.

CLICK ON THE BUTTONS BELOW.

 

 

 

Prototype Scenario — Your task is to purchase the Oren Armbarchi album, under the Recently Bought section on the records page. Afterwards, you can explore the other pages to find out more about YAM’s label, events and genres.